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2. Case Study-Driven Content

• Target: Business owners seeking proven results.

• Action: Create detailed case studies showing how your agency helped past clients grow their revenue or online presence, including metrics and testimonials.

3. LinkedIn Outreach Campaign

• Target: B2B clients and decision-makers.

• Action: Connect with business owners, marketing heads, and startup founders on LinkedIn. Share insights, run value-based ads, and engage in conversations.

4. Free Audit or Consultation Offer

• Target: Prospects unsure of marketing ROI.

• Action: Offer a free marketing audit or 30-minute strategy session to identify gaps in their current marketing and pitch your services afterward.

5. Content Marketing (Blog + Video)

• Target: SEO traffic and brand authority.

• Action: Regularly post blogs, videos, and social media content offering marketing tips, industry news, and trends. Focus on UK-specific business needs.

6. Partnerships with Other Agencies

• Target: Web designers, developers, and business consultants.

• Action: Partner with complementary service providers to refer clients to each other and bundle services when needed.

7. Client Referral Program

• Target: Current satisfied clients.

• Action: Create an incentive-based referral program where existing clients get discounts or bonuses for bringing in new clients.

8. Webinars & Workshops

• Target: Business owners and marketers.

• Action: Host free online webinars on topics like “Social Media Growth Hacks” or “Building a Lead Funnel in 30 Days” to showcase expertise.

9. Retargeting Ads

• Target: Website visitors and leads who didn’t convert.

• Action: Use Meta and Google retargeting ads with custom messages like “Still thinking about marketing help?” to stay top-of-mind.

10. Industry-Specific Campaigns

• Target: Niche sectors (e.g., real estate, e-commerce, law firms).

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